2017
Global Retail Forum


May 5

New York City

10 AM – 5 PM


Monday, June 6, 2017
The Robert Trent Jones Golf Club
One Turtle Point Drive, Gainesville, VA 20155

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About the Event


TransPerfect is hosting our 2017 Global Retail Forum in New York City at the Mandarin Oriental Hotel. This year’s event will include a mid-panel lunch as well as a post-discussion networking reception. Highlights include an analyst keynote on retail trends as well as a panel of experts from some of the world’s leading brands.

Keynote Speaker | Scott Galloway

Winners & Losers in Digital: 2017

In the race for digital dominance, the Gang of Four have emerged - Amazon, Facebook, Google, and Apple. As they continue to grab share in the retail and media industries, who will fall victim at the hands of the gang? What are their impacts on broader business and society as a whole? Scott Galloway, Clinical Professor of Marketing at the NYU Stern School of Business and Founder of L2, presents a no mercy/no malice view on who thrives or perishes in a digital age.

Scott Galloway is an Adjunct Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.

PANELISTS


Matt Hauser
Vice President, Content Solutions
TransPerfect
Moderator
Ryan Satre
Senior Manager
Global Digital Marketing
3M
Erik Marlin
Senior Director
Technology & Digital Experience
FordDirect
Michelle Frank
Senior Manager
Global E-Commerce
Samsung
Carl Miller
Managing Director
Global Retail Insights Network
(GRIN)
Malik Abu-Ghazaleh
Vice President & Digital Marketing
Ecommerce
L’Oreal
William Butler
Vice President
Retail Services
Carnival Cruise Line
Kai Li
Vice President of International
Revolve Clothing and Fwrd.com

Guest Speakers


International eCommerce Growth Strategies

John Klein
Vice President of Strategy
LiveArea, The PFS Agency

Retail Digital Marketing and
The Future of Global Retail

Sinan Kanatsiz, CIM
Chairman
Internet Marketing Association (IMA)
Jeanniey Mullen
Global CMO
Mercer

Breakout Sessions


New Market Entry

Led by experts from the Global Retail Insights Network, GoInterpay, and JustUno, this hands-on lab will walk participants through best practices for developing a cross-border go-to-market strategy.

Global Branding

Co-Founder of Baublebar, Daniella Yacobovsky and the Creative Director of Kenneth Cole, Steve Wyatt, provide insight on how to manage your unique brand globally and across cultures.

Global Digital Marketing

Michael Francis, Director of Visual Design at LiveArea, The PFS Agency, and Tom Colley, VP of Digital and eCommerce at Anastasia Beverly Hills, will discuss how Anastasia Beverly Hills is leveraging social media’s most influential sites to shape the customer experience. This unique approach creates a socially-driven experience that enables the brand to be visually translated across international markets─ an approach that has played a major factor in the brand’s explosive growth.

Localization Technology and Best Practices

Learn from experts and retailers on how to leverage technology to make translation of your global content more efficient. Scale the publishing of multilingual content, while keeping resource requirements to a minimum.

APAC and Emerging Markets

For those bold enough to enter the behemoth emerging markets like China, the journey can be difficult but the payoff could be huge. Bring your questions and issues for a lively discussion with Revolve Clothing’s VP of International, Kai Li and the Co-Founder of Glow Recipe, Christine Chang.

Agenda


  • 9:00AM-10:00AM Check In & Continental Breakfast

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    10:00AM-11:00AM Keynote

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    11:00AM-12:30PM Panel of Experts – Moderated by Matt Hauser (Vice President, Translations.com)

    12:30PM-1:00PM Q&A with Panelists

    1:00PM-2:00PM Lunch

    2:00PM-2:30PM Guest Speaker – IMA & WLG

    2:30PM-3:00PM Guest Speaker – LiveArea

    3:00PM-4:00PM Group Breakout Sessions

    4:00PM-5:00PM Cocktail Hour & Networking

  • 8:00AM-9:00AM Breakfast and Registration

    9:00AM-9:45AM Welcome Address & Keynote

    9:45AM-10:30AM Project Director Roadmap

    10:30AM-11:15AM OneLink Roadmap

    11:15AM-11:30AM Break

    11:30AM-12:00PM OneLink APIs

    11:30AM-12:00PM Advanced Reporting in Project Director

    12:00PM-12:45PM OneLink Client Case Study

    12:00PM-12:45PM Project Director Client Case Study

    12:45PM-1:45PM Lunch

    1:45PM-2:15PM Controlling OneLink through CSS

    1:45PM-2:15PM Project Director and Machine Translation

    2:15PM-2:45PM OneLink and eCommerce

    2:15PM-2:45PM Project Director as a Multivendor Platform

    2:45PM-3:30PM OneLink Client Case Study

    2:45PM-3:30PM Project Director Client Case Study

    3:30PM-4:15PM OneLink and Machine Translation

    3:30PM-4:15PM Project Director In Context Preview

    4:15PM-5:00PM Ask the Experts Panel

    5:00PM-6:00PM Cocktail Networking

  • 8:30AM-9:30AM Breakfast and Registration

    9:30AM-10:15AM Best Practices for Technology Onboarding

    10:15AM-10:30AM Break

    10:30AM-11:30AM OneLink Client Case Study

    10:30AM-11:30AM Project Director Client Case Study

    11:30AM-12:15PM Using On Page Editor 2.0 in OneLink

    11:30AM-12:15PM Using Project Director with Content Management Systems

    12:15PM-1:15PM Lunch

    1:15PM-1:45PM Content Delivery Networks and OneLink

    1:15PM-1:45PM Managing Project Director Dashboards

    1:45PM-2:15PM OneLink Configurations

    1:45PM-2:15PM Advanced Workflow Configuration

    2:15PM-3:00PM OneLink and SEO

    2:15PM-3:00PM Using Project Director with an eCommerce Platform

    3:00PM-3:45PM Client Case Study

    3:45PM-4:15PM Closing Remarks

    4:15PM-5:00PM Departures

    6:00PM-9:00PM Optional Evening Event

*Please Note: This agenda is subject to change.
**Breakout topics are tentative and subject to change to better fit the preferences of attendees.

Potential Discussion Topics Include:

  • Challenges in managing global brands
  • Trends in the global retail landscape
  • Mobile website and mobile app localization
  • Multi-channel commerce - web/mobile/tablet
  • Managing global shipping and payment concerns
  • International Search Engine Optimization (ISEO)
  • Social media localization
  • Synching e-commerce and brand websites
  • Global customer support/customer service
  • Using style guides to promote brand coherence
  • What is involved in launching in a new country?
  • The different strategies for website localization and the benefits and pitfalls of each
  • CMS, database, e-commerce integration
  • The value of content in a new language

VENUE


80 Columbus Circle
New York, NY 10023

Click here for directions to the Mandarin Oriental Hotel

FAQ

If you have any other questions or inquiries related to the event, please email NYCforum2017@transperfect.com

What is the cost?

For invited guests, there is no cost to attend the forum. We will provide a mid-day lunch and all activities during the day.

What’s the agenda?

Our first session will kick-off at 10:00 AM, followed by a mid-day lunch, and concluding around 5:00 PM. We will have a presentation from our keynote, panelist discussions, several concentrated topics covered in round-table discussions, and time for Q&A. While we will provide a structured agenda, we encourage you to take advantage of your time with the other attendees and come prepared with questions and topics to be discussed in addition to what we will be presenting on at the forum.

Can I bring a guest?

While we encourage you to bring other colleagues, space is limited. Please promptly RSVP to ensure entry for you and your colleague(s).

What is the dress code?

Business Casual – Wear whatever you feel is most appropriate for a lunch meeting or day in the office.

Reduced hotel rate?

TransPerfect has organized a reduced room rate at the Viceroy Central Park for $359 plus tax per night. Space is limited, so we recommend placing reservations soon after your 2017 Global Retail Forum registration is complete. Make sure to reference TransPerfect or use the link below.

CLICK HERE TO BOOK

Sponsors

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