About the Event


TransPerfect is once again hosting our annual Global Retail Forum in New York City at the Mandarin Oriental Hotel. 2018’s event will include a mid-panel lunch as well as a post-discussion networking reception. Highlights include a keynote presentation, a panel of experts from some of the world’s leading brands, as well as smaller interactive workshops aimed at tackling global challenges head on.

    5 REASONS TO ATTEND GLOBAL RETAIL FORUM 2018

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Keynote | KENNETH COLE

The Critical Intersection Between Business and Social Impact
A Q&A with Kenneth Cole by Lea Goldman, Editor in Chief of Lifetime, part of A+E Networks

Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent.

His global company, Kenneth Cole Productions, creates modern, versatile, and functional clothing, shoes, and accessories that make daily dressing effortless under the labels Kenneth Cole Black Label, Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted, as well as footwear under the name Gentle Souls.

For over 30 years, Kenneth Cole has leveraged his passion and unique brand platform seeking to make a meaningful impact on people’s wardrobes, as well as communities in need. Under his leadership, amfAR was instrumental in significant breakthroughs in AIDS research, treatment, and prevention for the betterment of millions globally. Recently, due to his tireless advocacy, Kenneth Cole received the first annual CFDA Swarovski Award for Positive Change and was appointed a UNAIDS International Goodwill Ambassador by United Nations Secretary General Ban Ki-moon. In 2017, with UNAIDS and other partners, he launched the End AIDS Coalition (EAC): a cross-sector, nonpartisan movement working to end the AIDS epidemic by 2030.

PANELISTS


Carl Miller
Managing Director
Global Retail Insights Network
Moderator
Carrie Fischer
Internationalization
Manager
Subway
Matt Kneller
Director
Direct to Consumer
TaylorMade Golf
Kimberly Turner
Director of Marketing Services
Western Digital
Stanley Silverstein
President
International Development & Global Licensing
Perry Ellis International
Marc Chretien
Senior Director, eCommerce Operations
Aldo
Ora Solomon
Senior Director, Digital Product and Globalization
Starwood Hotels and
Resorts Worldwide

WORKSHOP LEADERS


John Panighel
Senior Manager
CRM & Digital Marketing
adidas Canada
Joshua Halpern
Executive Director
The Getting to Global Initiative
Mike Froggatt
Director
Intelligence Team
L2
Susan Duque
Senior Product Manager
International Products
DHL eCommerce
Colt Foutz
Director
Digital Content Optimization
TransPerfect
Christine Ng
Head of International Expansion
Away
Rich Zapf
Vice President
Ecommerce at LuckyVitamin
Jeff Unze
President Strategic Partnerships
BorderX Lab
Mukund Ramachandran
CMO
Dynamic Yield
Michelle Frank
Director Global E-Commerce
Harman International
Chad Epling
CEO
Mamenta

Guest Speakers


International eCommerce Growth Strategies

John Klein
Vice President of Strategy
LiveArea, The PFS Agency

Retail Digital Marketing and
The Future of Global Retail

Sinan Kanatsiz, CIM
Chairman
Internet Marketing Association (IMA)
Jeanniey Mullen
Global CMO
Mercer

Workshop/Roundtable Sessions


Market Entry, A Deep Dive into Localization and Best Practice at Checkout
Christine Ng, Head of International Expansion - Away Travel
Rich Zapf, VP of eCommerce - Lucky Vitamin
Susan Duque, Senior Product Manager, International at DHL
Carl Miller, Board Member at Reach & Managing Director at Global Retail Insights Network


GRIN Network Founder, Carl Miller will host a collaborative workshop focusing on the key components of global customer acquisition and checkout optimization that can have a sizable impact on any online business. This workshop will focus on recent 2018 case studies and interviews with brands on-stage.

TOPICS COVERED

  • Understand how your local value proposition can help drive conversion
  • Identify easy to implement opportunities at checkout that can have an immediate impact on your global business
  • Practical strategic guidelines in developing awareness, consideration and in-country conversion
  • Discussion with brands about their 'on the ground' implementation of global strategy

Session sponsored by DHL eCommerce, Reach, and the Global Retail Insights Network

The Global Organization: How to structure your team for global success
Christine Ng, Head of International Expansion, Away Travel
Carl Miller, Managing Director at Global Retail Insights Network
Josh Halpern, Executive Director at Getting to Global


When retailers go global, they’re faced with structural challenges, difficult strategic decisions, and an often-understaffed international team. At the GRIN, we have found that the difference between thriving and failing international teams is their structural organization. In the modern age, every retailer is global from day one. Being a global organization, then, is key to success. This workshop will review the results of the GRIN's Global Organization research paper based on interviews with brands and retailers from around the world.

TOPICS COVERED

  • The four phases of growth for a global team
  • How to identify the right partners and capabilities needed to expedite global growth
  • The advantages and disadvantages to cross border and local service models
Global Digital Marketing Training Camp
John Panighel, Senior CRM & Digital Marketing Manager at Adidas Canada
Colt Foutz, Director, Digital Marketing Group at TransPerfect


Digital is the future of retail commerce. The Senior CRM & Digital Marketing Manager for Adidas will detail how he created a 5-session training program led partners from Google, Adobe, Carat, iProspect. In addition, this workshop will detail best practices for international marketing across digital channels both domestically and abroad. The workshop will wrap with strategies to leverage Omni-Channel Marketing to connect digital and retail technologies to create a more effective & efficient use of our marketing dollars globally.

TOPICS COVERED

  • Training Camp: How to create a digital training program at your company
  • Global Digital Marketing: Best practices and ROI for localization of your SEO, SEM, and Social strategies.
  • Omni-channel: Leveraging and connecting data from Google, Facebook, Point-of-Sale and Wifi
Personalization & Localization Report, Brands Without Borders
Mike Froggatt, Director, Intelligence Team at L2

While the US market continues to present a significant overall e-commerce opportunity, sales in the US are growing at a much slower rate than those in other, less saturated markets. As a result of increasing market saturation in Europe and the US, many global brands are looking to expand into global markets with higher growth. Cross-border e-commerce can be a useful outlet for brands looking to extend their reach, but requires complex and often resource-intensive strategies to minimize barriers to purchase for out-of-market consumers. L2’s strategy-focused Intelligence Group will host an interactive session covering bigger industry trends pointing to the importance of localization and personalization, with case studies of brands that have done it well.

TOPICS COVERED

  • Best opportunities for e-commerce growth in out-of-home markets
  • Requirements for brands aiming to localize effectively for new markets
  • Opportunities for digital branding on different social media platforms in local markets
  • How can brands employ cross-border e-commerce to scale outside of their core markets effectively?
Setting up a Globalization Program & ROI of L10n
Ora Solomon, Senior Director of Global Digital Products Starwood Hotels

Now that you’ve decided to take your brand international, how do you go about setting up a successful globalization program. Learn from one of the world’s largest hospitality brands, Starwood, how they efficiently manage 11 brands in 8 languages and the thought process behind their decisions.

TOPICS COVERED

  • ROI strategy for translated content
  • Managing a language review team
  • Quality standards and measurements
  • Working with in-country stakeholders
  • Creating a global mindset with product teams
China Strategy Lab
Jeff Unze, President, Strategic Partnerships at BorderX
Josh Halpern, Executive Director at Getting to Global


Getting to Global’s founder and former head of Retail at the US Embassy in China Josh Halpern hosts a deep dive into China market entry with guest China Expert Jeff Unze and his team at BorderX. Jeff and Josh have a combined couple of decades helping companies entry and optimize for China. Together they will provide insight, anecdotes and pragmatic entry solutions to help you start or build your China entry strategy. This straight-talking session promises to fun, engagement and packed with actionable take-aways.

TOPICS COVERED

    TBD
Personalization for an International Audience
Mukund Ramachandran, CMO, Dynamic Yield

Why Personalization Wins? How Testing, Targeting, and Segmentation strategies are deployed as the foundational pillars of effective personalization.

TOPICS COVERED

    TBD
Global Marketplaces - How to Access International Markets While Retaining Control of Your Brand
Michelle Frank - Director, Global eCommerce, HARMAN International
Chad Epling - Founder and CEO of Mamenta


As international markets open up and offer new potential revenue streams, there are a few things that can be done to make the experience more profitable and make sure that the control of brand image is maintained. Global online marketplaces account for more than 50% of eCommerce revenue in many overseas markets. That’s why it’s critical to understand the most efficient and effective ways available to list your products. But even more than that, you must do it in a way that ensures you own the brand experience.

Michelle Frank, Director of Global Ecommerce at HARMAN, a Samsung Company, will explain the importance of a marketplace strategy and how to balance between direct and marketplace transactions in global markets. Join us for some real world examples and answers to your questions on how to achieve this.

TOPICS COVERED

  • Understanding customers preferences and where they choose to shop
  • How brands can launch in global marketplaces with less barriers to entry and speed to market
  • The importance of content syndication and automation as part of successful strategies
  • How to design effective Official Shops in each market
  • How to obtain and manage long-term relationships with in-region customers

Potential Discussion Topics

  • Challenges in managing global brands
  • Trends in the global retail landscape
  • Mobile website and mobile app localization
  • Multi-channel commerce, web/mobile/tablet
  • Managing global shipping and payment concerns
  • International Search Engine Optimization (ISEO)
  • Social media localization
  • Synching e-commerce and brand websites
  • Global customer support service
  • Using style guides to promote brand coherence
  • Launching a product in a new country
  • Different strategies for website localization and the benefits and pitfalls of each
  • CMS, database, e-commerce integration
  • The value of content in a new language

Agenda


  • 9:00AM-10:00AM Registration Opens (Light breakfast served)

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    10:00AM-12:00PM Panel, Q&A Session

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    12:00PM-1:00PM Lunch

    1:00PM-2:00PM Keynote Interview with Kenneth Cole, Founder of Kenneth Cole Productions

    2:00PM-4:00PM Workshop/Roundtable Sessions

    4:00PM-5:00PM Cocktail Reception

  • 8:00AM-9:00AM Breakfast and Registration

    9:00AM-9:45AM Welcome Address & Keynote

    9:45AM-10:30AM Project Director Roadmap

    10:30AM-11:15AM OneLink Roadmap

    11:15AM-11:30AM Break

    11:30AM-12:00PM OneLink APIs

    11:30AM-12:00PM Advanced Reporting in Project Director

    12:00PM-12:45PM OneLink Client Case Study

    12:00PM-12:45PM Project Director Client Case Study

    12:45PM-1:45PM Lunch

    1:45PM-2:15PM Controlling OneLink through CSS

    1:45PM-2:15PM Project Director and Machine Translation

    2:15PM-2:45PM OneLink and eCommerce

    2:15PM-2:45PM Project Director as a Multivendor Platform

    2:45PM-3:30PM OneLink Client Case Study

    2:45PM-3:30PM Project Director Client Case Study

    3:30PM-4:15PM OneLink and Machine Translation

    3:30PM-4:15PM Project Director In Context Preview

    4:15PM-5:00PM Ask the Experts Panel

    5:00PM-6:00PM Cocktail Networking

  • 8:30AM-9:30AM Breakfast and Registration

    9:30AM-10:15AM Best Practices for Technology Onboarding

    10:15AM-10:30AM Break

    10:30AM-11:30AM OneLink Client Case Study

    10:30AM-11:30AM Project Director Client Case Study

    11:30AM-12:15PM Using On Page Editor 2.0 in OneLink

    11:30AM-12:15PM Using Project Director with Content Management Systems

    12:15PM-1:15PM Lunch

    1:15PM-1:45PM Content Delivery Networks and OneLink

    1:15PM-1:45PM Managing Project Director Dashboards

    1:45PM-2:15PM OneLink Configurations

    1:45PM-2:15PM Advanced Workflow Configuration

    2:15PM-3:00PM OneLink and SEO

    2:15PM-3:00PM Using Project Director with an eCommerce Platform

    3:00PM-3:45PM Client Case Study

    3:45PM-4:15PM Closing Remarks

    4:15PM-5:00PM Departures

    6:00PM-9:00PM Optional Evening Event

*Please Note: This agenda is subject to change.
**Breakout topics are tentative and subject to change to better fit the preferences of attendees.

VENUE


80 Columbus Circle
New York, NY 10023

Click here for directions to the Mandarin Oriental Hotel

Highlights
Global Retail Forum 2017

This past May, over 300 retail executives and marketers from some of the world’s top brands met at TransPerfect’s Global Retail Forum at the Mandarin Oriental in NY. The goal: to learn and share best practices for developing and managing cross-border strategies. The day kicked off with an entertaining yet insightful keynote by NYU Stern School of Business professor and founder of L2, Scott Galloway, followed by a panel of industry veterans and experts from 3M, FordDirect, Samsung, L’Oreal, Carnival Cruise Line, Revolve Clothing, and the Global Retail Insights Network. Attendees were kept engaged throughout the day with special guest speakers from the Internet Marketing Association, Mercer, and Anastasia Beverly Hills, along with hands on “master sessions” on topics spanning new market entry, global branding, global digital marketing, technology, and emerging markets.


How We Shop

A few of TransPerfect’s global employees give insight into how they shop in their home countries and some of their favorite brands

Keynote Speaker | Scott Galloway

Winners & Losers in Digital: 2017

In the race for digital dominance, the Gang of Four have emerged - Amazon, Facebook, Google, and Apple. As they continue to grab share in the retail and media industries, who will fall victim at the hands of the gang? What are their impacts on broader business and society as a whole? Scott Galloway, Clinical Professor of Marketing at the NYU Stern School of Business and Founder of L2, presents a no mercy/no malice view on who thrives or perishes in a digital age.

Scott Galloway is an Adjunct Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.

FAQ

If you have any other questions or inquiries related to the event, please email GRF2018@transperfect.com

What is the cost?

For invited guests, there is no cost to attend the forum. We will provide a mid-day lunch and access to all content during the day.

What’s the agenda?

Our first session will kick-off at 10:00 AM, followed by a mid-day lunch, and will conclude around 5:00 PM. We will have a presentation from our keynote speaker, panelist discussions, concentrated topics covered in interactive workshops, and Q&A time. While we will provide a structured agenda, we encourage you to take advantage of your time with the other attendees and come prepared with questions and topics to discuss in addition to what we will be presenting at the forum.

Can I bring a guest?

We encourage you to bring other colleagues, but space is limited. Please promptly RSVP to ensure entry for you and your colleague(s).

What is the dress code?

Business casual - Wear whatever you feel is most appropriate for a lunch meeting or day in the office.

Sponsors

BECOME A SPEAKER

Are you a thought leader in global retail and are interested in being a speaker at this year’s event? Limited panel seats and workshop sessions available.

Apply Here

PRESS & ANALYSTS

Are you a journalist or analyst obsessed with global retail industry trends? Press passes provide exclusive access to the day’s expert panel, keynote, and workshops.

Apply Here

#BeEverywhere2018