2018
Global Content Forum


15 November

HONG KONG

11:00 – 18:00


Monday, June 6, 2016
The Robert Trent Jones Golf Club
One Turtle Point Drive, Gainesville, VA 20155

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About the Event


TransPerfect is hosting our 2018 Asia Pacific Global Content Forum in Hong Kong at the Ritz-Carlton. This year’s event will include a mid-panel lunch as well as a post-discussion networking reception. Highlights include keynote presentations, a panel of experts from some of the world’s leading brands, as well as smaller interactive workshops aimed at tackling common challenges in creating and deploying multilingual content.

VENUE


International Commerce Centre (ICC)
1 Austin Rd W, Hong Kong

Click here for directions to Ritz-Carlton Hotel

SPEAKERS


Brenda Chung
SVP, Global Business Director
Grey Group
Chelsea Perino
Global Marketing Director
The Executive Centre
Chris Baker
Managing Director
Totem Media
Gavin Merriman
Head of Digital ANZ
Moet Hennessy
Mike Pritchett
CEO
Shootsta
Shailendra Kumar
VP & Chief Evangelist (Analytics & Leonardo) – APJ&GC
SAP
Nazim Ali
Head of Sales, Asia Pacific
Adyen
Fiona Yeo
Blackmores Limited
Assistant Marketing Manager, Export Sales

New speakers will be announced regularly leading up to the event.

Agenda


  • 10:30-11:00 Registration

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    11:00-11:45 Keynote

    11:45-13:00 Panel Discussion

    13:00-13:45 Lunch

    13:45-14:15 Keynote

    14:15-15:00 Roundtable Breakout Sessions

    15:00-16:45 Panel Discussion

    16:45-17:00 Summary

    17:00-18:00 Cocktail Hour & Networking

  • 8:00AM-9:00AM Breakfast and Registration

    9:00AM-9:45AM Welcome Address & Keynote

    9:45AM-10:30AM Project Director Roadmap

    10:30AM-11:15AM OneLink Roadmap

    11:15AM-11:30AM Break

    11:30AM-12:00PM OneLink APIs

    11:30AM-12:00PM Advanced Reporting in Project Director

    12:00PM-12:45PM OneLink Client Case Study

    12:00PM-12:45PM Project Director Client Case Study

    12:45PM-1:45PM Lunch

    1:45PM-2:15PM Controlling OneLink through CSS

    1:45PM-2:15PM Project Director and Machine Translation

    2:15PM-2:45PM OneLink and eCommerce

    2:15PM-2:45PM Project Director as a Multivendor Platform

    2:45PM-3:30PM OneLink Client Case Study

    2:45PM-3:30PM Project Director Client Case Study

    3:30PM-4:15PM OneLink and Machine Translation

    3:30PM-4:15PM Project Director In Context Preview

    4:15PM-5:00PM Ask the Experts Panel

    5:00PM-6:00PM Cocktail Networking

  • 8:30AM – 9:30AM Breakfast and Registration

    9:30AM – 10:15AM Best Practices for Technology Onboarding

    10:15AM – 10:30AM Break

    10:30AM – 11:30AM OneLink Client Case Study

    10:30AM – 11:30AM Project Director Client Case Study

    11:30AM – 12:15PM Using On Page Editor 2.0 in OneLink

    11:30AM – 12:15PM Using Project Director with Content Management Systems

    12:15PM – 1:15PM Lunch

    1:15PM – 1:45PM Content Delivery Networks and OneLink

    1:15PM – 1:45PM Managing Project Director Dashboards

    1:45PM – 2:15PM OneLink Configurations

    1:45PM – 2:15PM Advanced Workflow Configuration

    2:15PM – 3:00PM OneLink and SEO

    2:15PM – 3:00PM Using Project Director with an eCommerce Platform

    3:00PM – 3:45PM Client Case Study

    3:45PM – 4:15PM Closing Remarks

    4:15PM – 5:00PM Departures

    6:00PM – 9:00PM Optional Evening Event

*Please Note: this agenda is subject to change.

Potential Discussion Topics Include:

New Market Entry

  • Determining which markets to target
  • What is involved in launching your brand in a new country
  • How foreign markets influence purchase decisions
  • Global customer support
  • Managing global shipping and payment concerns
  • Retaining central control of content vs. local control
  • China’s e-commerce market
  • Multi-channel commerce, web/mobile/tablet

Localisation Best Practices

  • Different website localisation strategies and how to determine which is right for you
  • Multi-vendor vs. centralised vendor strategy
  • Ensuring language consistency across multiple vendors or departments
  • Expanding localisation capabilities without increasing headcount
  • Techniques for establishing the value of localisation with your internal stakeholders and management

Global Digital Marketing

  • Managing social media across multiple countries and platforms
  • Utilising local social media platforms in foreign markets
  • International Search Engine Optimisation (ISEO)
  • International Search Engine Marketing (ISEM)
  • Monitoring media mentions in foreign markets

Global Branding

  • Syncing e-commerce and brand sites
  • Maintaining brand consistency across countries
  • Best practices in creating brand guides, style guides and term glossaries

Localisation Technology

  • Integrating translation management technology into existing platforms
  • Considerations when deploying AI, machine translation and deep learning technologies
  • CMS, database and e-commerce integration

Highlights
Global Content Forum 2017

Over 200 executives from some of the world’s top brands met at TransPerfect’s Asia Pacific Global Content Forum at the JW Marriot in Singapore last year. The goal: to learn and share best practices for developing and managing multilingual communications. Previous speakers included Adobe, Bloomberg, Cathay Pacific, DFS, HSBC, KPMG and many more. Attendees were kept engaged throughout the day with workshops on topics spanning new market entry, global branding, global digital marketing and localisation technology.

Companies that have previously attended

3m
abbott
adobe
cathay pacific
china air
dfs
dfs
facebook
hewlett packard
hsbc
ihg
jetstar
korean air
loreal
nike
paypal
the peninsula group
P&G
Samsung
Samsung

FAQ

If you have any other questions or inquiries related to the event, please email GlobalContentAPAC@transperfect.com

What is the cost?

For invited guests, there is no cost to attend the forum. We will provide a midday lunch and all activities during the day.

What is the agenda?

Our first session will kick-off at 11:00, followed by a midday lunch, and closing around 18:00. The event features a presentation from our keynote, panelist discussions, several concentrated topics covered in round-table discussions and a Q&A session. While we will provide a structured agenda, we encourage you to take advantage of your time with the other attendees. Come prepared with questions and topics to be discussed, in addition to what we will be presenting at the forum.

Can I bring a guest?

While we encourage you to bring other colleagues, space is limited. Please promptly RSVP to ensure entry for you and your colleague(s).

What is the dress code?

Business casual – wear whatever you feel is most appropriate for a lunch meeting or day in the office.

#GlobalContentAPAC