2017
Global Content Forum


8 November

Singapore

11:00 – 18:00


Monday, June 6, 2016
The Robert Trent Jones Golf Club
One Turtle Point Drive, Gainesville, VA 20155

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About the Event


TransPerfect is hosting our 2017 Asia Global Content Forum in Singapore at the JW Marriott. This year’s event will consist of a mid-panel lunch as well as a post-discussion networking reception. Highlights include keynote presentations as well as a panel of thought leaders across multiple industries who all share common challenges in creating and deploying multilingual content.

VENUE


30 Beach Road, Access via Nicoll Highway 
Singapore, 189763 Singapore

Click here for directions to JW Marriott Hotel Singapore South Beach

Keynote Speakers


Matt Lowe
Managing Partner
Search Unlimited
Siva Ganeshanandan
APAC Director, Adobe Experience Cloud
Adobe

Panelists


Jocelyn Liipfert
Founder and Strategy Director
Liipstiik
Justin Peyton
Chief Strategy Officer
DigitasLBi
Jason Wong
CTO
The Executive Centre
Dominique Hourant
Vice-President
TransPerfect

Breakout Leads


Antoine Bouchacourt
Business Development Director Asia
Shootsta
Colt Foutz
Director, Digital Marketing Group
TransPerfect
Mike Pritchett
CEO
Shootsta
Stuart Thornton
VP Business Development, Asia Pacific
Worldpay

Agenda


  • 10:30-11:00 Registration

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    11:00-11:45 Keynote

    11:45-13:00 Panel Discussion

    13:00-13:45 Lunch

    13:45-14:30 Panel Discussion

    14:30-15:15 Keynote

    15:15-16:45 Roundtable Breakout Sessions

    16:45-17:00 Summary

    17:00-18:00 Cocktail Hour & Networking

  • 8:00AM-9:00AM Breakfast and Registration

    9:00AM-9:45AM Welcome Address & Keynote

    9:45AM-10:30AM Project Director Roadmap

    10:30AM-11:15AM OneLink Roadmap

    11:15AM-11:30AM Break

    11:30AM-12:00PM OneLink APIs

    11:30AM-12:00PM Advanced Reporting in Project Director

    12:00PM-12:45PM OneLink Client Case Study

    12:00PM-12:45PM Project Director Client Case Study

    12:45PM-1:45PM Lunch

    1:45PM-2:15PM Controlling OneLink through CSS

    1:45PM-2:15PM Project Director and Machine Translation

    2:15PM-2:45PM OneLink and eCommerce

    2:15PM-2:45PM Project Director as a Multivendor Platform

    2:45PM-3:30PM OneLink Client Case Study

    2:45PM-3:30PM Project Director Client Case Study

    3:30PM-4:15PM OneLink and Machine Translation

    3:30PM-4:15PM Project Director In Context Preview

    4:15PM-5:00PM Ask the Experts Panel

    5:00PM-6:00PM Cocktail Networking

  • 8:30AM – 9:30AM Breakfast and Registration

    9:30AM – 10:15AM Best Practices for Technology Onboarding

    10:15AM – 10:30AM Break

    10:30AM – 11:30AM OneLink Client Case Study

    10:30AM – 11:30AM Project Director Client Case Study

    11:30AM – 12:15PM Using On Page Editor 2.0 in OneLink

    11:30AM – 12:15PM Using Project Director with Content Management Systems

    12:15PM – 1:15PM Lunch

    1:15PM – 1:45PM Content Delivery Networks and OneLink

    1:15PM – 1:45PM Managing Project Director Dashboards

    1:45PM – 2:15PM OneLink Configurations

    1:45PM – 2:15PM Advanced Workflow Configuration

    2:15PM – 3:00PM OneLink and SEO

    2:15PM – 3:00PM Using Project Director with an eCommerce Platform

    3:00PM – 3:45PM Client Case Study

    3:45PM – 4:15PM Closing Remarks

    4:15PM – 5:00PM Departures

    6:00PM – 9:00PM Optional Evening Event

*Please Note: This agenda is subject to change.

Potential Discussion Topics Include:

New Market Entry

  • China’s e-commerce market and beyond
  • What is involved in launching into new markets
  • Global customer support
  • Retaining central control of content vs. local control

Localisation Best Practices

  • Website localisation strategies and how to determine which is right for you
  • Multi-vendor vs. centralised vendor strategy
  • Ensuring language consistency across multiple vendors or departments
  • Expanding localisation capabilities without increasing headcount

Global Digital Marketing

  • Managing social media across multiple countries and platforms
  • Effective media monitoring
  • International Search Engine Optimisation (ISEO)
  • International Search Engine Marketing (ISEM)

Global Branding

  • Challenges in managing global brands
  • Maintaining brand consistency across countries
  • Best practices in creating brand guides, style guides, and term glossaries
  • Techniques for establishing the value of localisation with your internal stakeholders and management

Localisation Technology

  • Integrating translation management technology into existing systems (CMS, database, e-commerce)
  • Machine translation – when and how it can be beneficial

2016 Highlights

FAQ

If you have any other questions or inquiries related to the event, please email GlobalContentAPAC@transperfect.com

What is the cost?

For invited guests, there is no cost to attend the forum. We will provide a midday lunch and all activities during the day.

What is the agenda?

Our first session will kick-off at 11:00, followed by a midday lunch, and closing around 18:00. The event features a presentation from our keynote, panelist discussions, several concentrated topics covered in round-table discussions and a Q&A session. While we will provide a structured agenda, we encourage you to take advantage of your time with the other attendees. Come prepared with questions and topics to be discussed, in addition to what we will be presenting at the forum.

Can I bring a guest?

While we encourage you to bring other colleagues, space is limited. Please promptly RSVP to ensure entry for you and your colleague(s).

What is the dress code?

Business Casual – Wear whatever you feel is most appropriate for a lunch meeting or day in the office.

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