2019
Global Content Forum


2 OCTOBER

TOKYO

12:00 – 18:00


Monday, June 6, 2016
The Robert Trent Jones Golf Club
One Turtle Point Drive, Gainesville, VA 20155

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About the Event


TransPerfect is hosting our 2019 Japan Global Content Forum in Tokyo at the Trunk Hotel. This year’s event will start with registration and a light networking lunch and conclude with a post-discussion cocktail reception. Highlights include keynote presentations, a panel of experts from some of the world’s leading brands, and smaller interactive workshops aimed at tackling common challenges in creating and deploying multilingual content.

VENUE


5 Chome-31 Jingumae
Shibuya-ku
Tokyo 150-0001, Japan

Click here for directions to Trunk Hotel

SPEAKERS


Andrew Stanley
Vice President, APAC
TransPerfect
Tomoyuki Izumikawa
Senior Manager, Global Web Production
Adobe Systems
Hiroki Kosugi
Director, Business Development
TransPerfect Japan
Hisayo Ito
Interpretation/Translation Desk
Fast Retailing
Shin Takeo
Program Manager, Enterprise Solutions Group
TransPerfect Japan
Yoshiki Nishikiori
Assistant Webmaster
JAPAN AIRLINES

Agenda


  • 12:00 Registration and Lunch

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    13:00 – 13:10 Welcome and Company Overview

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    13:10 – 13:40 Keynote - Adobe's best practice in managing global web site and content management

    13:40 to 14:20 Key localization strategy leading to successful globalization

    14:20 to 14:30 Break

    14:30 to 15:00Fast Retailing’s translation management supporting the company’s globalization

    15:00 to 15:40 Localization technology for web, mobile, media, and AI

    15:40 to 15:50 Break

    15:50 to 16:20JAL’s global website strategy and approach to multilingual website management

    16:20 to 17:00What to consider when creating multilingual content and TMS integration with CMS

    17:00 to 17:05Closing

    17:05 to 18:00Networking Cocktail Reception

  • 8:00AM-9:00AM Breakfast and Registration

    9:00AM-9:45AM Welcome Address & Keynote

    9:45AM-10:30AM Project Director Roadmap

    10:30AM-11:15AM OneLink Roadmap

    11:15AM-11:30AM Break

    11:30AM-12:00PM OneLink APIs

    11:30AM-12:00PM Advanced Reporting in Project Director

    12:00PM-12:45PM OneLink Client Case Study

    12:00PM-12:45PM Project Director Client Case Study

    12:45PM-1:45PM Lunch

    1:45PM-2:15PM Controlling OneLink through CSS

    1:45PM-2:15PM Project Director and Machine Translation

    2:15PM-2:45PM OneLink and eCommerce

    2:15PM-2:45PM Project Director as a Multivendor Platform

    2:45PM-3:30PM OneLink Client Case Study

    2:45PM-3:30PM Project Director Client Case Study

    3:30PM-4:15PM OneLink and Machine Translation

    3:30PM-4:15PM Project Director In Context Preview

    4:15PM-5:00PM Ask the Experts Panel

    5:00PM-6:00PM Cocktail Networking

  • 8:30AM – 9:30AM Breakfast and Registration

    9:30AM – 10:15AM Best Practices for Technology Onboarding

    10:15AM – 10:30AM Break

    10:30AM – 11:30AM OneLink Client Case Study

    10:30AM – 11:30AM Project Director Client Case Study

    11:30AM – 12:15PM Using On Page Editor 2.0 in OneLink

    11:30AM – 12:15PM Using Project Director with Content Management Systems

    12:15PM – 1:15PM Lunch

    1:15PM – 1:45PM Content Delivery Networks and OneLink

    1:15PM – 1:45PM Managing Project Director Dashboards

    1:45PM – 2:15PM OneLink Configurations

    1:45PM – 2:15PM Advanced Workflow Configuration

    2:15PM – 3:00PM OneLink and SEO

    2:15PM – 3:00PM Using Project Director with an eCommerce Platform

    3:00PM – 3:45PM Client Case Study

    3:45PM – 4:15PM Closing Remarks

    4:15PM – 5:00PM Departures

    6:00PM – 9:00PM Optional Evening Event

Please Note: This agenda is subject to change.

Potential Discussion Topics Include:

New Market Entry

  • Determining which markets to target
  • What is involved in launching your brand in a new country
  • How foreign markets influence purchase decisions
  • Global customer support
  • Managing global shipping and payment concerns
  • Retaining central control of content vs. local control
  • China’s e-commerce market
  • Multichannel commerce (web/mobile/tablet)

Localisation Best Practices

  • Different website localisation strategies and how to determine which is right for you
  • Multivendor vs. centralised vendor strategy
  • Ensuring language consistency across multiple vendors or departments
  • Expanding localisation capabilities without increasing head count
  • Techniques for establishing the value of localisation with your internal stakeholders and management

Global Digital Marketing

  • Managing social media across multiple countries and platforms
  • Utilising local social media platforms in foreign markets
  • International Search Engine Optimisation (ISEO)
  • International Search Engine Marketing (ISEM)
  • Monitoring media mentions in foreign markets

Global Branding

  • Syncing e-commerce and brand sites
  • Maintaining brand consistency across countries
  • Best practices in creating brand guides, style guides and term glossaries

Localisation Technology

  • Integrating translation management technology into existing platforms
  • Considerations when deploying AI, machine translation and deep learning technologies
  • CMS, database and e-commerce integration

Over 250 executives from some of the world’s top brands met at TransPerfect’s Asia Pacific Global Content Forum at The Ritz-Carlton in Hong Kong last year. The goal: to learn and share best practices for developing and managing multilingual communications. Previous speakers included Adobe, Bloomberg, Cathay Pacific, DFS, HSBC, KPMG and many more. Attendees were kept engaged throughout the day with workshops on topics spanning new market entry, global branding, global digital marketing and localisation technology.

Learn more about our Global Content Forum Series

Companies that have previously attended

3m
abbott
adobe
cathay pacific
china air
dfs
dfs
facebook
hewlett packard
hsbc
ihg
jetstar
korean air
loreal
nike
paypal
the peninsula group
P&G
Samsung
Samsung

FAQ

If you have any other questions related to the event, please email GlobalContentAPAC@transperfect.com

What is the cost?

For invited guests, there is no cost to attend the forum. We will provide a midday lunch and all activities are included.

What is the agenda?

Our first session will kick off at 13:00, and our last session will close around 17:00, followed by a networking cocktail reception. The event features a presentation from our keynote, panelist discussions, several concentrated topics covered in round table discussions and a Q&A session. While we will provide a structured agenda, we encourage you to take advantage of your time with the other attendees. Come prepared with questions and topics to be discussed, in addition to what we will be presenting at the forum.

Can I bring a guest?

While we encourage you to bring other colleagues, space is limited. Please promptly RSVP to ensure entry for you and your colleague(s).

What is the dress code?

Business casual – wear whatever you feel is most appropriate for a lunch meeting or a day in the office.

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