2019
Global Content Forum

Jason "Retailgeek" Goldberg leads the Commerce & Content Practice at Razorfish. Jason is a 4th generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1996. In the subsequent 15 years he has served as a principal customer experience architect for top retailers including Best Buy, Target, and Walmart. With a focus on e-commerce and digital marketing for omnichannel retailers, he has worked with over 100 clients on the Internet Top 500 and has been responsible for billions of dollars in online revenues. Under his twitter feed @retailgeek he is one of the most followed e-commerce subject-matter experts on the web. He is a member of the board of directors of shop.org (the digital retail arm of the National Retail Federation). Jason has served as an expert witness in Federal Court on e-commerce, a guest lecturer on retail and e-commerce at the Kellogg School of Management for Northwestern University, is a member of the RetailWire braintrust, has a regular column on mediapost, and was voted one of retail’s top global influencers by Vend.

Since graduating in Marketing, Gautier has enjoyed a career fuelled by Fashion, and Denim: London, then Barcelona for Diesel as a Senior Buyer, before joining VF Corporation in 2010. In the Jeanswear division, Gautier helped to roll out a retail led vision across Lee and Wrangler’s EMEA stores. Now, as Senior Digital Marketing Manager, Gautier leads “a very passionate, and incredibly patient team” defining and supporting Wrangler’s digital strategy across all online channels: Social Media, eCom, Online Retailers, Performance, online media buying, Content and Data.

Michelle is a 10-year veteran in the e-commerce space. She began her career working with iconic fashion brands in North America, including Bloomingdale’s, Louis Vuitton, and Nine West, in roles focused mostly on e-commerce marketing channels. In 2013, Michelle expanded her horizons globally and joined HARMAN as the Senior Manager of Global E-Commerce, managing their lifestyle brands JBL, Harman Kardon, Infinity, AKG, and Harman Audio. At HARMAN, she is in charge of the Demandware platform, all global rollouts, and international expansion onto Demandware, as well as managing all third-party relationships.

Marshall Porter is the President of Spring, a global marketplace connecting brands directly with consumers. Previously, he was SVP and GM of International at Gilt Groupe, an online retailer based in the United States, where he was responsible for the growth of the international business including consumer cross-border shipping and international partnerships. He previously served as the Vice President of Business Development at Gilt Groupe, where he built and managed Gilt Groupe’s business development team, devised business development strategies, and forged long-term relationships that benefitted Gilt and its partners, including Starbucks, Volkswagen, Target, Virgin America, Klout, and many more. Mr.Porter joined Gilt with extensive experience in mobile and eCommerce, having previously led the mobile business at Digital Fountain that was acquired by Qualcomm and before that at Handango, where he was primarily responsible for key global partnerships, development strategies, driving key infrastructure initiatives, launching new business units, and global partnerships. Marshall graduated Phi Beta Kappa from TCU and holds a masters degree in Management, Economics, and International Relations from the University of St Andrews in Scotland.

Kai Li
Vice President, International
Revolve

Kai Li is responsible for international business for both Revolve.com, unrivaled online fashion collection for men and women as well as the Fwrd.com luxury brand site, where he focuses on strategic planning; customer acquisition and retention, traffic generation; and strengthening operational capabilities to drive growth in global markets. Prior to Revolve, Kai spent 5 years in international roles at Amazon; he led business development at Amazon Global, the cross-border logistics arm of Amazon.com and ran Asia at Shopbop. A University of Chicago Business school graduate, Kai spent ten years in China spearheading market entry and expansion strategies for established and startup companies in Asia.

Eric Herbel
VP/Group Director SEO
Reprise Media

Eric is currently the VP/Group Director SEO for Reprise Media – IPGMediaBrands. His primary focus is strategic development and partner relations. Eric works across a diverse group of global accounts including ecommerce, CPG, and finance.

Eric has worked in digital media and SEO for over 10 years, with experience on both the agency and technology side. He has developed and managed SEO offerings for several agencies including Resolution Media and Razorfish. And over the years Eric has developed SEO strategies for a variety of brands including The Economist, ABC News, GSK, LVMH, Mercedes-Benz, and A&E Networks.

Eric has also spent several years as the global agency lead for BrightEdge Technologies supporting some of the world’s largest search shops across Omnicom, Publics, Aegis, and WPP.

Eric has BA in History from Rutgers University and is currently a candidate for his MS in Strategic Communications at Columbia University.

Jason Fishkind
Global Account Manager
Sprinklr

For the past ten years, Jason Fishkind has been working with C-level and senior marketers dedicated to developing customer experience solutions for the world’s largest brands. He joined Sprinklr, the world's most complete enterprise social technology, in May 2012 as one of its first 20 employees and has been in the fortunate position of helping drive the company's growth to more than 1000 people across 13 countries.Jason is based out of Sprinklr's NYC headquarters, where he is responsible for leading global relationships with some of Sprinklr's most strategic customers and prospects in retail, consumer electronics, media, and CPG, partnering with executives and stakeholders to drive revenue, reduce cost, and mitigate risk.Jason thrives on helping solve business challenges, building relationships, seeing his peers and teammates grow and succeed, the excitement and pace of NYC, and the New York Mets. He lives with his wife on the Upper West Side in Manhattan.

Rina Hahn
Senior Manager of International Marketing
Blue Nile

Rina Hahn has served as Blue Nile’s Senior Manager of International Marketing since early 2014, and leads global international marketing efforts including paid, search, affiliate, and display. Blue Nile ships to 44 countries, which all fall under her purview. In addition, Hahn’s team is responsible for international public relations, events, and translation. The Blue Nile website is currently translated into seven different languages.

Hahn joined Blue Nile in 2010, and brought with her experience in paid search marketing and a keen interest in regional marketing. Previously, she worked at Big Fish Games as an international paid search analyst. Originally from Germany, Hahn received an undergrad degree in physics before coming to the United States.

Brian Lyle
Director of Business Development
Translations.com

As a Director of Business Development for Translations.com, Brian Lyle is responsible for uncovering business opportunities, growing and maintaining client relationships, and mapping services and solutions to client requirements. Focusing primarily on global digital marketing trends and strategy in the Retail and Consumer Products space, Brian has worked closely with other TransPerfect team members to build our Digital Content Solutions group which provides global SEO/SEM/Social and Emerging Media services. Prior to joining TransPerfect in 2011, Brian studied Marketing at Loyola University in Maryland.

Colt Foutz
Director of Digital Content Optimization
Translations.com

As Director of Digital Content Optimization for Translations.com, Colt Foutz is responsible for growing the company’s U.S. capabilities and standardizing digital content best practices across global teams. Prior to joining Translations.com in 2014, Foutz spent seven years in digital advertising for Performics and VivaKi/Publicis Groupe in Chicago, where he lead creative efforts across SEO, paid search, social media, and other digital channels for some of the world’s largest agencies and brands. Foutz began his career as a reporter, winning 15 state and national awards for newspaper writing, and is the author of Building the Green Machine (2008).

Eduardo Carneiro
Senior Director of Finance and Franchise Development
Chico's FAS, Inc.

Eduardo Carneiro is the Senior Director of Finance and Franchise Development for Chico's FAS, Inc., a cultivator of brands serving the lifestyle needs of fashion-savvy women 30 years and older. The brand portfolio currently consists of three brands: Chico's, White House Black Market, and Soma. The brands are all specialty retailers of private label women's apparel, accessories, and related products. Currently, Chico's FAS operates 1,518 boutiques and outlets throughout the U.S. and Canada, as well as an online presence for each of our brands and over 70 franchised locations in Mexico. Prior to Chico's FAS, Eduardo worked in a variety of international roles at Burger King and The Home Depot. A University of Miami School of Business Administration graduate, Eduardo also spent four years in Brazil spearheading mergers and acquisitions projects from Argentina to Spain for Gerdau S.A., the largest steel company in Latin America.

Matt Merko
Go To Market Manager
New Balance

Having spent most of his life involved in athletics and retail, pursuing a career in the sporting goods industry was a natural fit for Matt. After completing a Bachelor of Arts in Communications and a postgraduate degree in Sports and Event Marketing, he worked at an agency with the likes of Nike, Ontario Lottery and Gaming, and The Beer Store as clients. From there, Matt moved to Saucony Canada where he began as a Technical Representative, but soon took the reins as the Retail Marketing Manager. After five years with Saucony, Matt joined New Balance Canada where he now leads the go-to-market retail team, including the national visual merchandising program, and technical representative programs.

Matt lives outside Toronto with his wife Laura and his two daughters, Grace and Hannah.

Billy Nava
VP Retail Solutions
Translations.com

Billy Nava is the Vice President of Retail Solutions for TransPerfect. Billy has over 20 years of experience managing multichannel solutions for 35 global corporations. He has deployed eCommerce websites and logistics operations for Starbucks, P&G, L’Oreal, BCBG, Kate, and Diageo in over 20 countries. Since joining TransPerfect in 2013, he provides up-front consulting and technology recommendations to minimize manual effort, reduce internal and external costs, and drive maximum ROI related to multilingual site deployment.

As VP of Internet Services, Jeremy Fennema currently heads up the design, sourcing, development, and management of internet-based tools and services to increase the productivity and effectiveness of Market America Inc / SHOP.COM’s resellers and affiliates worldwide, as well as the development of new service-based products. With a widely varied background in areas ranging from biophysics & math to counterintelligence for the US Army, it’s not the most straightforward path which brought him into the world of e-business, but it’s his eclectic background and diverse set of accomplishments which help him approach projects from a unique angle to find innovative solutions to the big problems.

Steve Wyatt is Vice President of Marketing and Creative Director of Copy at Kenneth Cole Productions. Since 2003, Steve has worked for the Kenneth Cole brand portfolio across all labels, product categories, communication channels, and global territories. He also works on all of the company’s social engagement initiatives, partnering with The Foundation for AIDS Research (amfAR), Help USA, the Human Rights Campaign, and the Sundance Institute. Steve was born—and arguably raised—in the UK, and worked as a copywriter in London on global brands such as Alfa Romeo, Singapore Airlines, and UMBRO. Today, he spends a lot of his time trying to avoid getting into trouble on all social media platforms.